Google Doodles Case Study

Engaging global audiences and upholding Google’s brand values

The Challenge:

Google needed to deliver Doodles that engaged global audiences, upheld the company’s brand values, and showcased its commitment to innovation, the arts, and cultural sensitivity.

This required a dynamic design approach that could flexibly adapt to diverse projects and visual styles.

The Solution:
Using the Copa América Doodles series as an example, I developed a flexible illustration system that adapted to every possible tournament result, ensuring efficiency and timeliness.

For the 2015 Holiday Series, we dug deep to find common denominators between various winter holiday celebrations across the globe, tapping into the universal humanity and heart shared by them all.

Tapping into the universal humanity and heart behind each doodle.

For the International Day doodles I worked closely with colleagues globally to align each design with Google’s values and adapt for cultural sensitivity.

The Impact:
These efforts elevated Google’s brand by delivering visually compelling, culturally resonant, and innovative Doodles to international audiences. The scalable illustration systems ensured seamless production for high-stakes events, while interactive designs deepened user engagement and fostered a lasting connection with the Google brand.